ThriftAI Privacy Policy
Last updated: June 30, 2025
GDPR Compliance Notice
This privacy policy complies with the General Data Protection Regulation (GDPR) as we are based in Denmark, European Union.
This Privacy Policy describes how ThriftAI ("we", "our", or "us") collects, uses, and protects your personal information when you use our AI-powered thrift shopping application and related services (the "Service"). We are committed to protecting your privacy and ensuring transparent data practices in accordance with Danish and European Union data protection laws.
1. Data Controller Information
Data Controller
ThriftAI
Location
Denmark, European Union
Contact
simon@thriftai.io
2. Interpretation and Definitions
Definitions
For the purposes of this Privacy Policy:
3. Types of Data We Collect
Personal Data
While using our Service, we may ask you to provide certain personally identifiable information, including but not limited to:
Usage Data & Analytics
We collect extensive usage data automatically, including:
Image Data
Important: Images you upload or take through our app are:
- •Only saved for display purposes - to show you the results of your ThriftAI scan
- •Not used for AI training or any other data processing
- •Not shared with third parties except as required for the scan functionality
- •Can be deleted by you at any time through your account settings
Third-Party Analytics & Advertising Data
We use extensive tracking through the following services:
RevenueCat
For subscription and purchase analytics:
Meta (Facebook/Instagram) Ads
For advertising optimization and targeting:
TikTok Ads
For TikTok advertising and analytics:
4. Legal Basis for Processing (GDPR)
We process your personal data based on the following legal grounds:
Consent
When you provide explicit consent for advertising tracking, analytics, and marketing communications
Contract
To perform our contract with you and provide the ThriftAI Service
Legitimate Interest
For improving our Service, security, business operations, and fraud prevention
Legal Obligation
To comply with applicable laws and regulations
5. How We Use Your Personal Data
Service Provision
- • Provide AI-powered thrift recommendations
- • Manage your account and preferences
- • Process subscriptions and purchases
- • Provide customer support
Analytics & Optimization
- • Analyze app usage and performance
- • Improve AI algorithms and features
- • Optimize user experience
- • Measure subscription performance
Marketing & Advertising
- • Deliver personalized advertisements
- • Measure ad effectiveness
- • Create custom audiences
- • Send promotional communications
Security & Compliance
- • Ensure platform security
- • Prevent fraud and abuse
- • Comply with legal obligations
- • Resolve disputes
6. Data Sharing and Disclosure
⚠️ Important: We do not sell your personal data to third parties.
We may share your personal information in the following situations:
Third-Party Analytics Providers
RevenueCat, Meta, TikTok for analytics and advertising purposes (with your consent)
Service Providers
Cloud hosting, payment processing, customer support, and other operational services
Legal Compliance
When required by law, court order, or legal process
Business Transfers
In case of merger, acquisition, or sale of assets (with prior notice)
7. Data Retention
Account Data
Until account deletion + 30 days
Usage & Analytics Data
2-3 years for business analytics
Images
Until you delete them or close your account
Legal Compliance Data
As required by Danish/EU law
8. Your Rights Under GDPR
As a data subject under GDPR, you have the following rights:
Access & Portability
- • Request access to your data
- • Receive data in structured format
- • Transfer data to another service
Control & Correction
- • Correct inaccurate data
- • Restrict processing
- • Object to processing
Deletion & Consent
- • Request data deletion
- • Withdraw consent anytime
- • Opt-out of tracking
Legal Recourse
- • File complaints with authorities
- • Seek legal remedies
- • Contact our DPO
9. Cookies and Tracking
We use extensive tracking technologies including:
Essential Cookies
Session management, authentication, preferences
Analytics Cookies
Usage patterns, performance metrics, A/B testing
Advertising Cookies
Ad targeting, conversion tracking, retargeting
You can control cookies through your browser settings, but some functionality may be limited.
10. International Data Transfers
Your data may be transferred outside the EEA to:
11. Children's Privacy
Age Requirement: 16+
Our Service is not intended for anyone under the age of 16. We do not knowingly collect personal data from children under 16.
If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately and we will take steps to remove such information.
12. Data Security
We implement comprehensive security measures to protect your personal data:
Technical Safeguards
- • Encryption in transit and at rest
- • Secure API communications
- • Regular security audits
- • Access logging and monitoring
Organizational Measures
- • Staff training on data protection
- • Access controls and authentication
- • Incident response procedures
- • Regular policy updates
Note: While we implement industry-standard security measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
Important: For significant changes affecting your rights, we will obtain your consent where required by law.
15. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
General Inquiries
Email: simon@thriftai.io
Response Time
We will respond to your inquiry within 30 days as required by GDPR
Danish Data Protection Agency
If you wish to file a complaint about our data processing, you can contact the Danish Data Protection Agency (Datatilsynet):
Website: www.datatilsynet.dk
Email: dt@datatilsynet.dk
Thank you for trusting ThriftAI with your data
We're committed to protecting your privacy while delivering the best thrift shopping experience